SHoP, a prominent New York-based architecture firm, has worked on numerous projects across the globe; its clients include the United Colours of Benetton, Virgin Atlantic, Google, Goldman Sachs and the City of New York; its work has won numerous awards ? including the American National Design Award for Architecture in 2009 ? and is in the permanent collection of The Museum of Modern Art.

This book reveals how SHoP achieved their success ? not by kow-towing to tradition, but by looking outside the profession for inspiration and ideas, in both their buildings and their business model, keeping in line with their mission to create real-world architecture that considers how design, finance and technology can work together.

This volume explores six of the firm?s ideologies ? practice, typology, politics, finances, sustainability and technology ? based on six major projects as well as thirty smaller ones. This book?s organization will allow readers both to see and better understand the firm's work and business strategies, as well as provide ideas to improve their own building projects.